They are the one which we have it in the snacks. Biscuits are the very much delicious among the all other food items in snacks. We have them while having tea or coffee and also for time pass we eat them. They can be used while travelling to a longer distances also.
People with lower incomes are also upgrading from the 'affordable' glucose biscuits to mass cream biscuits and mass cookies.
The biscuit industry, which consists of economy, middle, premium and super-premium segments, is likely to grow at 20 percent annually in the next few years. But the premium and super-premium segments, according to industry experts, are believed to be growing at a much faster rate, probably more than 30 percent on a year-on-year basis.
I think in the next five years, the share of the mass segment would come down to 60 percent and the rest would be premium and super-premium segments," Parle Products group product manager B. Parle, which is India's largest biscuit maker with a 45 percent market share, said biscuit companies in the country are coming up with more products in the rapidly growing premium segments to tap the market.
Explaining the reasons for the consumers' growing preferences towards the premium biscuits than the mass products, he said smaller towns were now having modern trade centres with consumers possessing more disposable incomes, which resulted in spreading of mall culture.
The scenario was different a few years ago. Smaller towns like Durgapur, Asansol, Surat and Rajkot now have modern trade centres like malls. He said while the economy segment was likely to grow at a range of 15 percent to 18 percent annually, the premium segment was expected to clock 30 percent growth.
As a result, Rao said, a lot of companies would introduce products in the premium and super-premium biscuit segments in the days ahead. While biscuits priced at Rs. Priced at below Rs. Another biscuit major Britannia seconded Parle's observation on the consumers' preference shifts towards premium products.
The glucose segment used to contribute 33 percent by value a couple of years ago and this has dropped to 24 percent," Narasimhan stated. According to her, people belonging to the lower income group are upgrading to mass cream biscuits and mass cookies.
She said the current trend would not just continue but grow in magnitude and people would prefer not just 'affordable delight' but seek specific benefits in food products, including health needs. Health and convenience are primary drivers of food consumption - with the health need being very key," she pointed out.
Narasimhan said the health wave in India was being fuelled by the high prevalence of diseases such as diabetes and hypertension as well as awareness driven by the media. Britannia, which operates in both the mass and premium segments, has popular brands like Marie Gold, Little Hearts and Time Pass.
Mithun Dasgupta can be contacted at mithun.At Rs 25, crores in the organised branded space, biscuits are among the largest categories in the food space, touted to be 10% of the FMCG market.
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A choco pie (초코파이) is a snack cake consisting of two small round layers of cake with marshmallow filling and a chocolate covering. The term originated in America but is now also used in parts of Japan, South Korea and many other countries as either a brand name or a generic term.
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Mar 20 India Biscuit Market: Trends, Size, Share. The organized biscuit market accounts for more than 70% of value share in the overall Indian biscuit market.
The sector is expected to surpass the revenue figure of INR billion by The Indian biscuits market had total revenues of $2,m in , representing a compound annual growth rate (CAGR) of % between and Market consumption volume increased with a CAGR of % between , to reach a total of 2, million Kilograms in