New Music Anthem and Audio Signature Shareable and Customizable Interactive Digital Experience The creative campaign is anchored in the fundamentals of the Coca-Cola brand — the Spencerian script, the red disc and the iconic glass bottle — but with a modern take, featuring authentic and real moments with the product at center stage.
There is one group of people not shocked by the record industry's policy of suing randomly chosen file sharers: They already know what everyone else is slowly finding out: But now that the Internet has given us a world without distribution costs, it no longer makes any sense to restrict sharing in order to pay for centralized distribution.
Abandoning copyright is now not only possible, but desirable. Both artists and audiences would benefit, financially and aesthetically. In place of corporate gatekeepers determining what can and can't be distributed, a much finer-grained filtering process would allow works to spread based on their merit alone.
We would see a return to an older and richer cosmology of creativity, one in which copying and borrowing openly from others' works is simply a normal part of the creative process, a way of acknowledging one's sources and of improving on what has come before.
And the old canard that artists need copyright to earn a living would be revealed as the pretense it has always been. None of this will happen, however, if the industry has its way.
For three centuries, the publishing industry has been working very hard to obscure copyright's true origins, and to promote the myth that it was invented by writers and artists. Even today, they continue to campaign for ever stronger laws against sharing, for international treaties that compel all nations to conform to the copyright policies of the strictest, and most of all to make sure the public never asks exactly who this system is meant to help.
The reward for these efforts can be seen in the public's reaction to the file-sharing lawsuits. To read the true history of copyright is to understand just how completely this reaction plays into the industry's hands. The record companies don't really care whether they win or lose these lawsuits.
In the long run, they don't even expect to eliminate file sharing. What they're fighting for is much bigger. They're fighting to maintain a state of mind, an attitude toward creative work that says someone ought to own products of the mind, and control who can copy them.
And by positioning the issue as a contest between the Beleaguered Artist, who supposedly needs copyright to pay the rent, and The Unthinking Masses, who would rather copy a song or a story off the Internet than pay a fair price, the industry has been astonishingly successful.
Coca-Cola Zero™ offers real Coca-Cola® taste and zero calories. Toggle navigation. Brand Positioning: Coke Zero gives guys permission to be guys, leaving them to enjoy everything. Target Audiences: In order to enjoy the full Coke Solutions experience, we have recommend enabling cookies on this site and reloading the page. Vol.7, No.3, May, Mathematical and Natural Sciences. Study on Bilinear Scheme and Application to Three-dimensional Convective Equation (Itaru Hataue and Yosuke Matsuda). Beloved Brands: Playbook for how to create a brand your consumers will love - Kindle edition by Graham Robertson. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Beloved Brands: Playbook for how to create a brand your consumers will love.
Yet a close look at history shows that copyright has never been a major factor in allowing creativity to flourish. Copyright is an outgrowth of the privatization of government censorship in sixteenth-century England.
There was no uprising of authors suddenly demanding the right to prevent other people from copying their works; far from viewing copying as theft, authors generally regarded it as flattery. The bulk of creative work has always depended, then and now, on a diversity of funding sources: The introduction of copyright did not change this situation.Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.
Vol.7, No.3, May, Mathematical and Natural Sciences. Study on Bilinear Scheme and Application to Three-dimensional Convective Equation (Itaru Hataue and Yosuke Matsuda).
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